Recent reports and available evidence indicate that Reebok has not officially terminated its multi-year endorsement partnership with WNBA star DiJonai Carrington. The partnership, announced in April 2025, made Carrington part of Reebok Basketball’s growing athlete roster and positioned her as a brand ambassador for the company’s performance and lifestyle products.
The development comes amid renewed online discussion surrounding Carrington and her relationships with fellow WNBA players, including conversations involving Sonia Citron. However, there is no reliable evidence that Reebok has ended Carrington’s partnership because of anything involving Citron.
Carrington originally joined Reebok on a multi-year agreement, with responsibilities that included supporting brand activations and helping promote Reebok’s basketball and lifestyle offerings. Her partnership initially centered around the Engine A basketball shoe as Reebok continued rebuilding its presence in basketball.
The relationship also has a personal connection for Carrington. Her father, former NFL player Darren Carrington, previously had a relationship with Reebok as an athlete, making her statement about continuing the family legacy particularly significant when the partnership was announced.
Importantly, Reebok continued featuring Carrington in its basketball marketing during 2026. In March, she appeared alongside Angel Reese, Matas Buzelis and Nate Ament in Reebok’s “COMM. ONE.” campaign connected to the Engine A 26 launch.
Further evidence emerged in August 2026, when reporting described Reebok as continuing to build Carrington’s platform ahead of an expected signature-shoe launch. That report characterized Carrington as one of the important figures in Reebok’s basketball comeback.
The situation became a subject of speculation online after controversy surrounding Carrington’s August 2026 incident involving Sophie Cunningham. Some social-media posts claimed that Carrington had lost her Reebok deal, but reporting at the time noted that neither Reebok nor Carrington’s representatives had released an official statement confirming a termination.
As for Sonia Citron, the available reporting does not establish that Carrington’s Reebok partnership was threatened or terminated because of their relationship. Any suggestion that a personal connection between the players caused Reebok to reconsider Carrington’s contract would therefore be speculation rather than a confirmed fact.
Instead, the publicly documented record points to Reebok continuing to associate Carrington with its basketball brand. Her involvement in campaigns and the reported development of a signature product indicate that the partnership remained an active part of Reebok’s basketball strategy during 2026.
For Carrington, the Reebok relationship remains an important part of her growing profile away from the court. Her 2024 WNBA Most Improved Player award and First Team All-Defense selection helped establish her as a prominent player, and Reebok’s decision to bring her into its basketball roster followed that breakthrough season.
🔥 BOTTOM LINE
There is currently no credible confirmation that Reebok terminated DiJonai Carrington’s endorsement partnership, and no reliable evidence linking the status of the deal to Sonia Citron. The documented information instead shows a continuing multi-year relationship, with Carrington appearing in Reebok basketball campaigns in 2026 and being connected to further product development.
Note: the specific claim that the contract is worth $50 million was not substantiated by the reliable sources I found; the reported agreement is described as a multi-year endorsement deal without a publicly disclosed value.
Leave a Reply