In a season packed with thrilling performances and rising stars, Luka Doncic of the Dallas Mavericks and the Los Angeles Lakers have emerged as the NBA’s most popular names—at least when it comes to merchandise. The NBA released its latest jersey and team merchandise sales rankings, and Doncic has claimed the top spot for most popular jersey, while the Lakers lead in overall team merchandise sales.
Doncic’s rise to the top of the jersey sales list is a testament to his growing global fanbase and electric on-court performances. The 25-year-old Slovenian superstar has dazzled fans with his scoring, playmaking, and clutch moments, pushing the Mavericks into playoff contention and into the spotlight.
Meanwhile, the Lakers continue to dominate as the league’s most marketable franchise. Despite a rollercoaster season, the team’s deep-rooted legacy, star power, and massive international following have kept them atop the merchandise charts. With LeBron James still playing at an elite level and Anthony Davis anchoring the defense, fans continue to rally behind the purple and gold.
The NBA’s popularity rankings are based on sales through the league’s official store and are often seen as a pulse check on the league’s most influential and beloved figures.
Other notable names rounding out the top five in jersey sales include Stephen Curry (Golden State Warriors), Jayson Tatum (Boston Celtics), LeBron James (Lakers), and Giannis Antetokounmpo (Milwaukee Bucks), showing a strong mix of established legends and younger stars.
As the playoffs loom and fan excitement reaches a fever pitch, these rankings highlight the players and teams that have captured the hearts—and wallets—of basketball fans around the world.
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